Press Release

National Sharsheret Pink Day Inspires Students To Have The Talk®

Teaneck, New Jersey (January 6, 2014) - Sharsheret, a national not-for-profit organization supporting young women and families facing breast cancer and ovarian cancer, will celebrate the 5th Annual Sharsheret Pink Day on Wednesday, February 12, 2014. Sharsheret Pink Day raises vital breast cancer awareness, as thousands of students nationwide dedicate this day to sharing Sharsheret's educational resources.

This year Sharsheret's Pink Day will feature Have The Talk®, a national cancer genetics campaign developed specifically for young adults on college campuses to raise awareness about the increased risk of hereditary breast, ovarian, and related cancers in Jewish families. Many young adults are not aware of their own family medical history and Have The Talk arms young adults, both women and men, with guidelines for beginning critical family conversations about cancer risk.

"Last year, we piloted Have The Talk in Chicago, Boston and New Jersey. This year, we are launching the campaign nationwide. Students are excited about this opportunity to take action through the use of social media and video," said Program Manager and Campus Liaison Ellen Kleinhaus.  "This year, we expect Pink Day student leaders to engage more than 2,000 of their peers on more than 100 campuses nationwide."

For more information about Have The Talk and to register your school for Sharsheret Pink Day 2014, contact Program Manager and Campus Liaison Ellen Kleinhaus at 866.474.2774 or ekleinhaus@sharsheret.org.

About Sharsheret

Sharsheret, Hebrew for "chain", is a national not-for-profit organization supporting young women and their families, of all Jewish backgrounds, facing breast cancer. Our mission is to offer a community of support to women diagnosed with breast cancer or at increased genetic risk, by fostering culturally-relevant individualized connections with networks of peers, health professionals, and related resources.

Since Sharsheret's founding in 2001, we have responded to more than 30,000 breast cancer inquiries, involved more than 2,500 peer supporters, and presented over 250 educational programs nationwide. Sharsheret supports young Jewish women and families facing breast cancer at every stage - before, during, and after diagnosis. We help women and families connect to our community in the way that feels most comfortable, taking into consideration their stage of life, diagnosis, or treatment, as well as their connection to Judaism. We also provide educational resources, offer specialized support to those facing ovarian cancer or at high risk of developing cancer, and create programs for women and families to improve their quality of life. All Sharsheret programs are open to all women and men.