Mother’s Day Flowers

Mother’s Day Flowers

Finding a Mother’s Day gift for my wife Aviva is impossible. Let’s just say for her birthday in March, she got a sponge cake…that she made herself. The one reasonable gift I could get her is flowers, but she says she dislikes them because they’re expensive, die quickly, and make a mess when the petals fall off.

It was surprising to me, then, when Aviva and her sister Tova decided to sell flowers for Mother’s Day to benefit Sharsheret. Their mother passed away from breast cancer over ten years ago and they wanted to honor her memory with this sale. But why flowers, I wondered?

In their description of why they chose this fundraiser, Aviva and Tova wrote:

“As soon as Spring arrived, our mom would be outside working in the yard. We have amazing memories of helping her pluck weeds, plant perennials, and setting up the sprinkler perfectly to make sure each flower got watered. One year, we bought her a hydrangea bush for Mother’s Day and each year after we would take pride in its growth and admire its beautiful lilac flowers.”

I never knew this about Hindy. Aviva and I started dating in December of 2001. Her mom was already sick then with her second diagnosis of breast cancer. She was still active at the time, but didn’t have the energy I so often hear people speak about when they mention her. By the time the summer came along, she was at the end of her life and watering flowers was the last thing on anyone’s mind. They had a beautiful yard, but I never knew how much Hindy worked to make it that way.

Aviva has picked up those same traits. She is the gardener in our house – trimming the bushes, planting flowers, even chopping down trees. It always amazed me how dedicated she was to making our garden beautiful and I never knew how much of it was influenced by her mother.

That’s the difference, I believe, between buying flowers and growing a garden. Toiling away at the garden is hard work with great rewards. Buying flowers is the easy way out. They are beautiful, but they don’t give you the same satisfaction as working on your yard. Gardening can be frustrating and can take years to truly perfect, but in the end, it’s something you can be proud of. In essence, it’s no different from parenting. You cultivate your kids over time and as they grow, you try to mold them into good, respectful people. It’s no surprise that Aviva, the yard expert, is also an amazing mom. Hindy, her mother, was exactly the same.

In memory of their mother, Aviva and Tova aren’t just selling flowers. They are working hard to cultivate a living memory by donating a Jewel to Sharsheret. They worked hard on finding a florist, writing copy, and spreading the word about Sharsheret. These flowers were not easy to buy; they were earned and cultivated, a trait they learned from their mother. I think she’d be proud. I know I am.

To make a donation in support of Sharsheret, please visit their online fundraising page at Thank you so much.