Rochelle’s Birthday – A Date to Celebrate
“There isn’t a day that goes by that we don’t think of our dear Founder, Rochelle Shoretz, who passed away a year ago.”
– Elana Silber, Executive Director
We fondly remember her brilliance, her laughter, her aspiration for excellence, and her vision that no woman will face breast or ovarian cancer alone. This morning, when I checked my calendar, the date July 27th jumped out at me and made me smile – today is Rochelle’s birthday. Each year, she would meticulously plan every detail making her birthday celebration perfect. What many of you may not know is that behind this annual day of unparalleled fun, excitement, and adventure, what Rochelle loved most about her birthday was the actual date – 7/27/72. One of the first days we worked together, we had to complete several forms. She smiled broadly and said to me, “This is my birthday and I promise you will never forget it. See how the numbers are perfectly matched and come together in a chain of 7’s and 2’s?” And, she was right. I never did forget her birthday. Today, I wonder if her birthday also symbolizes the foundation of Sharsheret – finding the perfect match, whether it’s with a peer supporter or a resource, and how we all come together to create this perfectly aligned chain of support. Today, in celebration of Rochelle’s birthday, I invite you to join me in strengthening our chain, Sharsheret, that improves the lives of thousands of women and families nationwide every day.